Creative / marketing campaign brief
A short planning document an account team hands to a creative team before production begins, fixing the objective, audience, and deliverables so creative work has a measurable target rather than an open-ended brainstorm.
- **Project summary & objective** — the strategic goal, stated as something measurable
- **Target audience** — demographics, psychographics, needs and pain points
- **Key messages & brand guidelines** — what must be communicated, and within what voice constraints
- **Deliverables & formats** — the specific assets expected, with sizes/specs and distribution channels
- **Timeline & budget**
- **Success metrics**
- **Approval workflow**
https://asana.com/resources/how-write-creative-brief-examples-template
created 2026-07-02 06:01:18 · JSON