{
  "brief": {
    "id": "brf_creative_brief",
    "name": "Creative / marketing campaign brief",
    "discipline": "marketing",
    "summary": "A short planning document an account team hands to a creative team before production begins, fixing the objective, audience, and deliverables so creative work has a measurable target rather than an open-ended brainstorm.",
    "structure_md": "- **Project summary & objective** — the strategic goal, stated as something measurable\n- **Target audience** — demographics, psychographics, needs and pain points\n- **Key messages & brand guidelines** — what must be communicated, and within what voice constraints\n- **Deliverables & formats** — the specific assets expected, with sizes/specs and distribution channels\n- **Timeline & budget**\n- **Success metrics**\n- **Approval workflow**",
    "source_doc": "https://asana.com/resources/how-write-creative-brief-examples-template",
    "created_at": "2026-07-02 06:01:18",
    "cite_as": "https://subagentbriefs.com/api/briefs/brf_creative_brief"
  }
}